Craig Coogan

Has had extensive strategic oversight and day-to-day financial and operational responsibilities in a vast array of businesses. (Listed in alphabetical order.)


A.C. Vromans Bookstores (Pasadena, CA) Retail Bookstore (multiple locations)

  • Accounts Payable Manager
  • Hands on support for Accounts Receivable & Sales Reporting
  • Systems Management

10% Productions (Hollywood, CA) Wholesale, Retail and Direct Consumer Products

  • Chief Financial Officer & General Manager
  • Took company from $100K in sales to $2 million
  • Oversaw the acquisition out of Bankruptcy of Alluvial Entertainment
  • Managed merger of staff
  • Integrated new product lines
  • Launched Internet strategy that generates millions per year in sales today
  • Developed business plan and corporate strategy to effect privately held company to evolve to investor based company
  • Managed investor relations and funding of business plan

CEOS (W. Hollywood, CA) Consulting 

  • Founded company that provides a diverse client base with innovative corporate strategies
  • Operational and financial reviews that reduce costs, improve efficiency and grow businesses
  • Services include company re-engineering via finance, budgeting, forecasting, modeling, operations, technology
  • Strategic business planning and implementation.

Expo Promotions, Inc. (Las Vegas, NV; San Diego, CA; Tijuana, Mexico) Promotional Products, Wholesale, Retail and Direct Consumer

  • Comprehensive operational, system and financial analysis
  • Strategic recommendations and implementation that yielded a $1 million benefit to the bottom line in less than 1 year
  • Technology integration and oversight of database development
Foothill Transit Zone (Pasadena, CA) Transit authority for San Gabriel Valley, CA
  • Extensive financial analysis and forecasting
  • Evaluation of software system integration for financial and operational efficiencies
  • Technology integration of new systems that delivered a multi-million dollar savings within 1 year

Las Vegas Casino (Budapest, Hungary) Gaming

  • U.S. liaison for first western style gaming institution in country
  • Managed legal, financial and operational issues from U.S. perspective
  • Integration with U.S. corporate parent

National Medical Enterprises, Inc. (Santa Monica, CA) Health Care

  • Payroll reporting for multi-state hospital network
  • Hands on design, development implementation of technology solution for tracking vacation and sick time for corporate division
  • Assisted in transition to new corporate parent, Tenet Healthcare

NPA, Inc. (W Los Angeles, CA) Promotions & Marketing

  • Financial & Operations analysis and strategic recommendations for 2 divisions and parent company
  • Merger & Acquisition analysis on 3 separate potential targets
  • Top to bottom systems analysis and design of new tracking system
  • Capital valuation analysis
  • Day-to-day operational and financial oversight
Penguin’s Palm Springs, Inc. (Palm Springs, CA) A retail food establishment
  • Co-owner
  • Effected business acquisition
  • Handled all financial and operational activities for the entity, including reporting and day-to-day sales analysis, forecasts and trends
  • Supervised staff
  • Insured store earned and retained "A" health rating
  • Vendor Management including placing all orders to insure freshness of product with appropriate availability without stockpiling
  • Teamed with business broker to effect sale