Craig Coogan

An innovator working with emerging technology companies. (Listed in alphabetical order.)


KidzMedia, Inc. (W Los Angeles, CA) Internet start-up

  • Wrote business plan and financial modeling for investment opportunity
  • Plan yielded $1 million in investment within 7 days of engagement
  • Developed and implemented extensive financial modeling and analytical tools
  • Provided regular strategic, financial and operational consulting

The Testing Group / Intellikey Labs (Glendale, CA) Quality Assurance

  • Chief Financial Officer / Chief Operating Officer
  • Took the company from a significant loss to a 7-figure margin within one year, maintaining core profitability throughout tenure 2004-2009
  • Rebuilt company in declining market
  • Positioned company for growth by expanding core client base of entertainment studios to include other sectors
  • Introduced new products and services
  • Cost-basis down 60%
  • Developed and implemented extensive financial modeling and analytical tools
  • Initiated and implemented merger between Intellikey Labs and Direct QC.
  • Responsible for all elements of merger and merged entity, including financial, operational, strategic:  new company operated in profit within first month

M[TECH] (Santa Monica, CA) Technology Marketing Firm

  • Comptroller
  • Managed the merger of entrepreneurial company (Media Marketing Technologies) with Arbitron (the radio ratings company owned by Ceridian Corporation)
  • Responsible for contracts, launching of new services, managing Profit & Loss
  • Oversaw and managed projects from sales to contract negotiation through delivery
  • Implemented new technologies into the product line as they were developed and discovered
  • Negotiated directly with a major telcom to create unique, FCC-approved pricing for company
  • Managed integration of entrepreneurial company with corporate needs